https://melisagrayward.com Melisa Gray-Ward Mon, 26 Feb 2024 15:34:02 +0000 https://melisagrayward.com en https://melisagrayward.com/Copywriting Mon, 13 Jan 2020 09:44:46 +0000 Melisa Gray-Ward https://melisagrayward.com/Copywriting https://melisagrayward.com/Editorial Sat, 08 Jun 2019 06:17:26 +0000 Melisa Gray-Ward https://melisagrayward.com/Editorial Selected Writing The Wizard of Knitting: Borre Akkersdijk of BYBORRE for View&nbsp;(The Future of Making) – June 2021The Power of Craft: Jessica Hemmings for View (The Future of Making) – May 2021The World of&nbsp;Niek Pulles for View (The Future of Making) – February 2021 Seeding Hope for The Big Issue – May 2018 What It Means When We Choose to ‘Dress Poor' for Vice – June 2017 Young Australian Designers Are Leading the Way for Equal Pay for i-D – March 2017 Jewellery Made from Human Hair is a Reminder of Life and Death for i-D – Feb 2016 Beyond the Iron Curtain: Uncovering East German Fashion for Vestoj – 2015 Berlin’s Airport Garden for Wonderground – November 2015 My City: Berlin for The Simple Things – 2015 https://melisagrayward.com/Podcast Sat, 08 Jun 2019 06:16:40 +0000 Melisa Gray-Ward https://melisagrayward.com/Podcast Fairweather Friend is a five-part limited series podcast exploring the truths behind Australia's climate change denial. In conversations with climate experts and researchers, it asks why so many Australians deny the existence of our current climate crisis. It looks at how denial has evolved in Australia since becoming aware of climate change, why individuals remain climate sceptics despite evidence of climate change, and whether Australians can collectively change their minds and reduce Australia’s carbon footprint.Created, hosted and produced by Melisa Gray-Ward in 2020. Listen today on Spotify and Apple Podcasts. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/504fbbbc4884021ebe15873f5a2b50a31ee10918ff70867989f6825b3368201d/Fairweather_Friend-Podcast_Artwork.jpg" data-mid="82579866" border="0" src="https://freight.cargo.site/w/1000/i/504fbbbc4884021ebe15873f5a2b50a31ee10918ff70867989f6825b3368201d/Fairweather_Friend-Podcast_Artwork.jpg" /> https://melisagrayward.com/Contact Sat, 08 Jun 2019 05:26:51 +0000 Melisa Gray-Ward https://melisagrayward.com/Contact melisa@melisagrayward.comLinkedIn, Instagram, Twitter https://melisagrayward.com/WFP-Inside-the-Global-Food-Crisis Mon, 26 Feb 2024 15:34:02 +0000 Melisa Gray-Ward https://melisagrayward.com/WFP-Inside-the-Global-Food-Crisis WFP: ‘Inside the Global Food Crisis’ “Since early 2022, the United Nations World Food Programme and others have been warning that the number of people experiencing extreme hunger was accelerating at an unprecedented pace. Rising costs of food and energy, the lingering economic impacts of the pandemic, and the ripple effects of conflict are pushing the most vulnerable, in rich countries and poor, to the limit. Will there be a global food shortage in 2023? WFP explains what’s driving the global food crisis - and what it will take to stop it.” Scriptwriting and voiceover for WFP’s mini-documentary about the global food crisis that unfolded in 2022. Video editing and production by Mazen Hodeib for WFP. https://melisagrayward.com/Gardens-of-the-World Mon, 26 Feb 2024 14:52:14 +0000 Melisa Gray-Ward https://melisagrayward.com/Gardens-of-the-World Gardens of the World Contributing writer for coffee-table book with content focusing on Berlin gardens.&nbsp; “Compiled by expert garden writers and green-fingered enthusiasts, this stunning compendium showcases amazing spaces near and far, from a surrealist jungle dreamland in Mexico to a perfectly crafted masterpiece in Italy. Beautiful photography and compelling descriptions bring each garden to life, exploring the incredible stories, people and plantings behind them, while horticultural tips inspire you to recreate iconic styles at home.” Published by Dorling Kindersley (Penguin Random House) in 2022.&nbsp; https://melisagrayward.com/MINI-Electric Thu, 01 Jul 2021 20:08:16 +0000 Melisa Gray-Ward https://melisagrayward.com/MINI-Electric MINI Electric #ChargedWithPassion The 2020 global launch of the first MINI Electric marked a new era in MINI history. As the lead creative copywriter for the digital launch campaign, I was part of the team responsible for writing and concepting 160+ assets across 500+ formats, resulting in over 17 million impressions organically since 2019.&nbsp; https://melisagrayward.com/MINI-Countryman Mon, 13 Jan 2020 11:05:32 +0000 Melisa Gray-Ward https://melisagrayward.com/MINI-Countryman MINI CountrymanThe 2017 global launch of the MINI Countryman focused on experiences to differentiate the sports activity vehicle within the MINI range and mark the first-ever MINI plug-in hybrid release. Using the claim #AddStories, content was placed on global owned social channels and select publications,&nbsp; and also localised by markets. As a copywriter, I was part of the team responsible for concepting and writing 300+ assets for social media, online banners and ads. <img width="3000" height="2055" width_o="3000" height_o="2055" data-src="https://freight.cargo.site/t/original/i/e9b476134f26232536b90113baccb9923ea7ae0ef481a400028190c1a2fd1f0b/01_MIN_ADD_Stories_Uebersicht.jpg" data-mid="58712409" border="0" src="https://freight.cargo.site/w/1000/i/e9b476134f26232536b90113baccb9923ea7ae0ef481a400028190c1a2fd1f0b/01_MIN_ADD_Stories_Uebersicht.jpg" /> <img width="2859" height="1648" width_o="2859" height_o="1648" data-src="https://freight.cargo.site/t/original/i/842a4651ac11bbe995f0914364432b9498d826b2f4f286cd865bc52ae683e2ff/MINI_Banner_01.jpg" data-mid="58712416" border="0" src="https://freight.cargo.site/w/1000/i/842a4651ac11bbe995f0914364432b9498d826b2f4f286cd865bc52ae683e2ff/MINI_Banner_01.jpg" /> <img width="860" height="360" width_o="860" height_o="360" data-src="https://freight.cargo.site/t/original/i/ace47e5391e1c4593e10c4f69a877b71635c7deaaeb8d9529261a7789b11de68/Interactive_Banner_Thumbnail.jpg" data-mid="58712414" border="0" data-scale="100" src="https://freight.cargo.site/w/860/i/ace47e5391e1c4593e10c4f69a877b71635c7deaaeb8d9529261a7789b11de68/Interactive_Banner_Thumbnail.jpg" /> <img width="2817" height="1571" width_o="2817" height_o="1571" data-src="https://freight.cargo.site/t/original/i/72815104b87fa4a1ee4deef771fdc4e121d6cce5200fab29be29bb5cb71eebbd/01_MIN_ADD_Stories_01.jpg" data-mid="58712408" border="0" src="https://freight.cargo.site/w/1000/i/72815104b87fa4a1ee4deef771fdc4e121d6cce5200fab29be29bb5cb71eebbd/01_MIN_ADD_Stories_01.jpg" /> https://melisagrayward.com/Timberland-Delphiville Mon, 13 Jan 2020 11:08:08 +0000 Melisa Gray-Ward https://melisagrayward.com/Timberland-Delphiville Timberland Delphiville “Wear It Your Way” In-Store&nbsp;ActivationTo celebrate the SS2019 launch of the Delphiville sneaker by Timberland, an in-store activation was developed for Benelux and Scandinavian markets. Store visitors could try on the new sneakers and customise them with complimentary accessories and help from dedicated stylists.&nbsp; I supported the Timberland team with copy for the window display, in-store styling space, and exclusive merchandise designed for the launch. <img width="1804" height="1082" width_o="1804" height_o="1082" data-src="https://freight.cargo.site/t/original/i/38b0ffc39d30344b191c824858cc5c5dcd8ad03c787b11f8156f11caf4b37f3d/Timberland_Delphiville_1.png" data-mid="58715198" border="0" src="https://freight.cargo.site/w/1000/i/38b0ffc39d30344b191c824858cc5c5dcd8ad03c787b11f8156f11caf4b37f3d/Timberland_Delphiville_1.png" /> <img width="1608" height="1076" width_o="1608" height_o="1076" data-src="https://freight.cargo.site/t/original/i/63ca7ce2d0b1d065ddc5332065125d5dad2af0486b22631f87d875eb8f0036c2/Timberland_Delphiville_2.png" data-mid="58715199" border="0" src="https://freight.cargo.site/w/1000/i/63ca7ce2d0b1d065ddc5332065125d5dad2af0486b22631f87d875eb8f0036c2/Timberland_Delphiville_2.png" /> <img width="1908" height="1072" width_o="1908" height_o="1072" data-src="https://freight.cargo.site/t/original/i/6fe76f26a8cb6b0bbb43906d4bce31c6e1f0ea82254b64f05ebb2375ffb711f3/Timberland_Delphiville_3.png" data-mid="58715200" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6fe76f26a8cb6b0bbb43906d4bce31c6e1f0ea82254b64f05ebb2375ffb711f3/Timberland_Delphiville_3.png" /> <img width="1886" height="1072" width_o="1886" height_o="1072" data-src="https://freight.cargo.site/t/original/i/e7bc38376d6318ade436523861de546958a179ce168759ef0b453b68588335f5/Timberland_Delphiville_4.png" data-mid="58715201" border="0" src="https://freight.cargo.site/w/1000/i/e7bc38376d6318ade436523861de546958a179ce168759ef0b453b68588335f5/Timberland_Delphiville_4.png" /> <img width="1310" height="1080" width_o="1310" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b58dd9fffe8f81b9f5aaff56d2e4a97813121f58ec9ba5c997fad047accdb41c/Delphiville-Thumbnail.png" data-mid="58715870" border="0" src="https://freight.cargo.site/w/1000/i/b58dd9fffe8f81b9f5aaff56d2e4a97813121f58ec9ba5c997fad047accdb41c/Delphiville-Thumbnail.png" /> <img width="1616" height="1076" width_o="1616" height_o="1076" data-src="https://freight.cargo.site/t/original/i/ea805b216fa2387ae66d17fec7ec634d883a9a981113499bc0e3a47eb69bb534/Timberland_Delphiville_5.png" data-mid="58715202" border="0" src="https://freight.cargo.site/w/1000/i/ea805b216fa2387ae66d17fec7ec634d883a9a981113499bc0e3a47eb69bb534/Timberland_Delphiville_5.png" /> https://melisagrayward.com/Heimtextil-WHEREIBELONG Mon, 13 Jan 2020 09:50:33 +0000 Melisa Gray-Ward https://melisagrayward.com/Heimtextil-WHEREIBELONG Heimtextil #WHEREIBELONGThe world’s biggest international trade fair for home and contract textiles, Heimtextil annually hosts 70,000 visitors seeking design trends and inspiration in Frankfurt. As the lead copywriter for Heimtextil 2020/21 trend content, I concepted and wrote various assets to communicate the year’s five trends across multiple touchpoints: 72-page print trend book featuring interviews with designers and artists Bastiaan de Nennie, Raw Color, envisions, Bart Hess, Jan Hoek and Stephen Tayo 20+ editorial pieces featuring profiles and trend articles180+ unique posts for social media channels Trend Space audioguide script, created for visitors to listen to in the exhibition space during the event Website content including on sustainability policies, event information and more <img width="2835" height="1984" width_o="2835" height_o="1984" data-src="https://freight.cargo.site/t/original/i/738aab38d132ec7e1a8bd22833f0648e16bc803efda2acff269b5addadf0090d/melisa-gray-ward_heimtextil-2020_1.jpg" data-mid="58362878" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/738aab38d132ec7e1a8bd22833f0648e16bc803efda2acff269b5addadf0090d/melisa-gray-ward_heimtextil-2020_1.jpg" /> <img width="2835" height="1984" width_o="2835" height_o="1984" data-src="https://freight.cargo.site/t/original/i/2be3a8fc2b98c878e6854f91ca0a344311b59c4180e3614c1bf8b1d5359da2d1/melisa-gray-ward_heimtextil-2020_2.jpg" data-mid="58362879" border="0" src="https://freight.cargo.site/w/1000/i/2be3a8fc2b98c878e6854f91ca0a344311b59c4180e3614c1bf8b1d5359da2d1/melisa-gray-ward_heimtextil-2020_2.jpg" /> <img width="3000" height="2273" width_o="3000" height_o="2273" data-src="https://freight.cargo.site/t/original/i/52db40543d875d2c1713be254ba7037c596be554bccf8fa26590e0aeac9c9d7b/melisa-gray-ward_heimtextil-2020_3.jpg" data-mid="58362880" border="0" src="https://freight.cargo.site/w/1000/i/52db40543d875d2c1713be254ba7037c596be554bccf8fa26590e0aeac9c9d7b/melisa-gray-ward_heimtextil-2020_3.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/0048589a58e78824a63a3a48b73816b7c9f3129b324975bab067611f012e966c/melisa-gray-ward_heimtextil-2020_4.jpg" data-mid="58362881" border="0" src="https://freight.cargo.site/w/1000/i/0048589a58e78824a63a3a48b73816b7c9f3129b324975bab067611f012e966c/melisa-gray-ward_heimtextil-2020_4.jpg" />