MINI John Cooper Works #MINIThrillMaximised

Offering MINI enthusiasts the chance for extreme driving fun, John Cooper Works is the premium MINI sub-brand focused on motoring performance.

Using the claim #MINIThrillMaximised, four new models were released with the full John Cooper Works kit-out in 2017. As copywriter, I was part of the team responsible for concepting and creating 300+ digital assets across social media, banners and online ads.