MINI John Cooper Works
Offering MINI enthusiasts the chance for extreme driving fun, John Cooper Works is the premium MINI sub-brand focused on motoring performance.
Using the claim #MINIThrillMaximised, four new models were released with the full John Cooper Works kit-out in 2017. As copywriter, I was part of the team responsible for concepting and creating 300+ digital assets across social media, banners and online ads.
Offering MINI enthusiasts the chance for extreme driving fun, John Cooper Works is the premium MINI sub-brand focused on motoring performance.
Using the claim #MINIThrillMaximised, four new models were released with the full John Cooper Works kit-out in 2017. As copywriter, I was part of the team responsible for concepting and creating 300+ digital assets across social media, banners and online ads.
![](https://freight.cargo.site/t/original/i/87d179c7d5e84a9855a584d5a9740f6bf2c3870e5e1f2b4b6bedaf2916224138/MockUps_devices_1.jpg)
![](https://freight.cargo.site/t/original/i/47f622e3e3e7bda1fa9ab73a3e8d38ca6cfad5af29f04d52de75968f07200a50/finedata_A0217476.jpg)
![](https://freight.cargo.site/t/original/i/9e87d14bc62f447d7e3fd21abe427c32e9f16acaeacb660bc36744354988ae71/MockUps_devices_2.jpg)