MINI Electric #ChargedWithPassion
The 2020 global launch of the first MINI Electric marked a new era in MINI history.
As the lead creative copywriter for the digital launch campaign, I was part of the team responsible for writing and concepting 160+ assets across 500+ formats, resulting in over 17 million impressions organically since 2019.
The 2020 global launch of the first MINI Electric marked a new era in MINI history.
As the lead creative copywriter for the digital launch campaign, I was part of the team responsible for writing and concepting 160+ assets across 500+ formats, resulting in over 17 million impressions organically since 2019.