MINI Countryman

The 2017 global launch of the MINI Countryman focused on experiences to differentiate the sports activity vehicle within the MINI range and mark the first-ever MINI plug-in hybrid release.

Using the claim #AddStories, content was placed on global owned social channels and select publications,  and also localised by markets. As a copywriter, I was part of the team responsible for concepting and writing 300+ assets for social media, online banners and ads.