MINI Countryman
The 2017 global launch of the MINI Countryman focused on experiences to differentiate the sports activity vehicle within the MINI range and mark the first-ever MINI plug-in hybrid release.
Using the claim #AddStories, content was placed on global owned social channels and select publications, and also localised by markets. As a copywriter, I was part of the team responsible for concepting and writing 300+ assets for social media, online banners and ads.
The 2017 global launch of the MINI Countryman focused on experiences to differentiate the sports activity vehicle within the MINI range and mark the first-ever MINI plug-in hybrid release.
Using the claim #AddStories, content was placed on global owned social channels and select publications, and also localised by markets. As a copywriter, I was part of the team responsible for concepting and writing 300+ assets for social media, online banners and ads.
