The world’s biggest international trade fair for home and contract textiles, Heimtextil annually hosts 70,000 visitors seeking design trends and inspiration in Frankfurt. As the lead copywriter for Heimtextil 2020/21 trend content, I concepted and wrote various assets to communicate the year’s five trends across multiple touchpoints:

  • 72-page print trend book featuring interviews with designers and artists Bastiaan de Nennie, Raw Color, envisions, Bart Hess, Jan Hoek and Stephen Tayo
  • 20+ editorial pieces featuring profiles and trend articles
  • 180+ unique posts for social media channels
  • Trend Space audioguide script, created for visitors to listen to in the exhibition space during the event
  • Website content including on sustainability policies, event information and more