Heimtextil #WHEREIBELONG
The world’s biggest international trade fair for home and contract textiles, Heimtextil annually hosts 70,000 visitors seeking design trends and inspiration in Frankfurt. As the lead copywriter for Heimtextil 2020/21 trend content, I concepted and wrote various assets to communicate the year’s five trends across multiple touchpoints:
The world’s biggest international trade fair for home and contract textiles, Heimtextil annually hosts 70,000 visitors seeking design trends and inspiration in Frankfurt. As the lead copywriter for Heimtextil 2020/21 trend content, I concepted and wrote various assets to communicate the year’s five trends across multiple touchpoints:
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72-page print trend book featuring interviews with designers and artists Bastiaan de Nennie, Raw Color, envisions, Bart Hess, Jan Hoek and Stephen Tayo
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20+ editorial pieces featuring profiles and trend articles
- 180+ unique posts for social media channels
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Trend Space audioguide script, created for visitors to listen to in the exhibition space during the event
- Website content including on sustainability policies, event information and more
